Features
Everything it takes to turn
one order into an account.
GrowMoe is one platform, sold as switches. Core is always on; everything below is a capability you turn on when your store needs it. Here’s what each one changes.
Included on every plan
Your customer record, and it’s always right.
Orders, customers, products and companies flow in from Shopify and stay current — no imports, no nightly CSV, no stale data. A drift check runs every hour and heals anything that fell out of step, and you can see exactly what synced and when.
Without it: your CRM is a snapshot of the day you imported it, and every number in it is arguable.
With it: one customer record your whole team can trust, with the commerce history already attached.
Quotes Live
Quote a wholesale buyer in minutes — and know the margin before you send it.
Without it: Quotes live in spreadsheets and email threads. Nobody can say which ones are still open, what was discounted, or whether the deal was even profitable.
With it: Build the quote from your real Shopify catalog, watch cost and margin update as you price it, and send it as a Shopify invoice the buyer pays without creating an account.
- Line items priced off your live catalog, with per-line discounts
- Cost, profit and margin on every quote, pulled from your Shopify unit cost
- Sent as a Shopify-hosted invoice — a real checkout link, no login required
- Approvals, expiry and versioning, so an old quote can’t be accepted by surprise
- Turn an abandoned cart straight into a quote
Deals & Pipeline Live
Know which accounts are worth a rep’s week.
Without it: Every promising buyer lives in someone’s head or inbox. Follow-ups depend on who remembers, and the pipeline is a guess you re-assemble every Monday.
With it: One board, stages you define, and a running value per stage — so the next call is obvious and nothing sits untouched.
- Configurable pipelines and stages — model your sales motion, not ours
- Drag a deal between stages; value per stage totals as you go
- Deals carry their contacts, quotes and history together
B2B Live
Give a wholesale buyer wholesale terms — without leaving Shopify.
Without it: B2B pricing gets handled by discount codes and trust. Multi-location buyers get billed like one person, and the terms you agreed live in an email.
With it: Real company accounts with locations and buyer roles, tiered price lists that write back to Shopify, and a link between the Shopify company and the account your reps work.
- Companies, locations and contact roles mirrored from Shopify B2B
- Price lists and catalogs edited here, written through to Shopify
- Companies you already had import automatically when you connect
- Link a Shopify company to a CRM account by hand — never auto-merged
Needs Shopify Plus.
Cart Tracking Live
See the buyer while they’re still deciding.
Without it: A $2,000 cart walks away and you find out never. Recovery is a generic email blast that treats a reseller like a first-time shopper.
With it: Live cart sessions as they happen, with value and item count, so a big basket is something you can act on rather than something you read about next month.
- Live and abandoned carts with value, items and last activity
- Recovery sends tracked per cart — you can see what was sent and when
- Visitor browsing history for the sessions behind the cart
Needs the GrowMoe web pixel.
Support Live
Answer a buyer who is also an account, not a ticket number.
Without it: Support runs in a separate tool that has no idea this person spends $40k a year. Your agent apologises to a top account like it’s a first order.
With it: A shared inbox where every conversation sits next to that buyer’s orders, quotes and deals — with response targets so the accounts that matter don’t wait.
- Email, chat, SMS, phone and storefront contact forms in one inbox
- The buyer’s commerce history on the ticket itself
- Response-time targets and satisfaction scoring
- A knowledge base for the answers you give over and over
Subscriptions & Contracts Live
Turn a reorder pattern into revenue you can count on.
Without it: Repeat buyers reorder when they remember to. You find out a standing order lapsed when the month’s numbers come in short.
With it: Every recurring order visible with its cadence and next date, so a paused or past-due account is a task instead of a surprise.
- Subscriptions from Shopify or created here, side by side
- Cadence, next order date and status on every record
- Contracts and renewals tracked against the account
Reporting & Dashboards Live
Ask a question about your customers and get an answer today.
Without it: Anything Shopify’s reports don’t cover means exporting CSVs and building it by hand — so mostly, nobody asks.
With it: Build a report over contacts, deals, quotes, tickets and carts, chart it, and pin it to a dashboard your team sees every morning.
- Reports across the whole customer picture, not just orders
- Funnel, line, bar, pie, table and single-number views
- Dashboards you assemble from saved reports
Attribution Live
See which channels actually bring in the buyers worth having.
Without it: Channel spend is judged on order count, so the channel that brings one restaurant group a quarter looks worse than the one that brings a hundred $30 orders.
With it: Revenue credited across the journey, re-scored on read — change the model or the window and the same touchpoints re-attribute instantly.
- Journeys captured as they happen; the model is applied when you ask
- Switch model, window or grouping without reprocessing anything
- Credits orders, deals and subscriptions — not just checkouts
Marketing In build
Bring the right buyers back — not your whole list.
Without it: Campaigns go to everyone, so wholesale buyers get consumer offers and your best accounts learn to ignore your email.
With it: Segments built on what people actually bought and browsed, kept current automatically, and sent through the email provider you already pay for.
- Segments over commerce behaviour, refreshed on a schedule
- Browse-abandonment and cart-recovery sends already running
- Consent and unsubscribes stay owned by Shopify, so you can’t send to someone who opted out
Needs an email provider you connect.
The engine runs today — segments, sends and consent are all working server-side. The screens you’d drive it from are being built now, and early-access partners shape them.
Developer/API Live
Wire GrowMoe into whatever else you run.
Without it: Your ERP, 3PL and finance tools each need a person copying records between tabs, and every integration is a bespoke project.
With it: Signed webhooks push events out the moment they happen, and scoped API keys let your systems read and write without a browser.
- Outbound webhook subscriptions with HMAC signing, retries and a delivery log
- Scoped API keys for server-to-server access
- The same actions your team uses in the app, available to your agents over MCP
Switch on what earns its keep.
GrowMoe is in early access for B2B and hybrid Shopify brands. Figures are set per deal while we’re building it with the people who use it.